Postali designed a modern logo and used subtle, yet sophisticated images to create a welcoming atmosphere for wronged employees from all walks of life. We augmented this with a clear/user friendly call to action that asks, “How Can I Help?” By selecting from some common employment law scenarios, users could learn about the issues affecting them as well as their options. This made attorney Custis unique in the field, built trust, and showed clear value to prospective clients. Since its initial launch, Custis Law, P.C. earned several legal industry awards and high praise from Lawyerist’s Best Law Firm Websites of 2019.