O. Long Law is a female-led family law firm in the Chicago area, founded by attorney Olivia St. Claire Long. O. Long Law’s goal was to position themselves as a small firm that packs a punch. Compact enough to connect with clients but tough enough to handle the most complex cases, with a polished staff at the ready.
We capitalized on the client’s unique brand voice with honest and snappy copy that tells you who they are and what you need to know. Regarding the design, we went with a dark blue background that contrasts with a fuchsia accent for the buttons and CTAs to really grab users’ attention.
These design choices reinforced the brand and provided a very fresh and visually pleasing user experience that demands your attention—something that doesn’t exist among their competitors.