Search engine optimization (SEO) has changed dramatically over the years, and you might feel conflicted about what to focus on when building your home on the Web. Do links still matter? What about social media?
The way we encourage attorneys to look at law firm marketing is to consider it an extension of your practice. It should never feel unnatural. A website is essentially your home on the Internet, so making it authentic is important.
How do you go about achieving that?
From our experience designing and developing attorney websites, here’s what you need to focus on:
These five components of marketing online are just that – five components. There are many other elements and factors that go into creating a successful attorney website that converts readers into clients. We work with lawyers in markets big and small, all across the country and across several different areas of the law. We know that your legal marketing needs might be complex, and we would be happy to help answer any questions you might have. Feel free to keep checking back to our blog for other tips and recommendations from our legal marketing team.