Why do law firms need a custom website?

A custom website helps your law firm stand out, build trust, and convert visitors into clients. It ensures your brand, content, and functionality are tailored to your specific goals and practice areas.

What makes a law firm website effective?

An effective law firm website loads quickly, ranks well in search engines, and encourages users to contact the firm. It should include high-quality content, responsive design, clear calls to action, and seamless intake tools.

Does Postali offer SEO with web design services?

Yes. Postali integrates technical and on-page SEO into every law firm website we build, ensuring your site is built to rank from the ground up.

Can Postali redesign my existing law firm website?

Absolutely. Whether you need a visual refresh or a full strategic overhaul, Postali can redesign your site to improve performance, SEO, and conversions.

How long does it take to build a custom law firm website?

Timelines vary depending on the size and scope of the project, but most custom law firm websites are completed within a few months, including strategy, design, content, and development.

PPC Marketing for Law Firms | Postali

We're A Team Of Specialists
We Excel In The Industry
We Help You Stand Out

We know search behavior for your practice areas

We know the keywords at the deepest level and can translate your firm’s business goal into a campaign that exceeds them. Of course, keywords that contain “lawyer” or “attorney” tend to have the highest potential to convert into leads for your business.

However, there are keyword groups that are often overlooked and have high conversion potential for lawyers. In criminal defense, keywords containing “charged” is one example. This information can be used in two scenarios. It will expand cases at a lower cost for firms who already have a strong presence for terms like “criminal defense lawyer.” It could also be an entry point into paid search for attorneys looking to start paid search at a lower budget.

This deep understanding of the likelihood of certain keywords to convert allows us to craft more effective campaigns.
PPC management agencies are abundant. As an attorney, you probably receive several e-mails a week advertising these services. At Postali, we believe that our specialized experience working with law firms is the difference-maker.
We know search behavior for your practice areas

We know the keywords at the deepest level and can translate your firm’s business goal into a campaign that exceeds them. Of course, keywords that contain “lawyer” or “attorney” tend to have the highest potential to convert into leads for your business.

However, there are keyword groups that are often overlooked and have high conversion potential for lawyers. In criminal defense, keywords containing “charged” is one example. This information can be used in two scenarios. It will expand cases at a lower cost for firms who already have a strong presence for terms like “criminal defense lawyer.” It could also be an entry point into paid search for attorneys looking to start paid search at a lower budget.

This deep understanding of the likelihood of certain keywords to convert allows us to craft more effective campaigns.
PPC management agencies are abundant. As an attorney, you probably receive several e-mails a week advertising these services. At Postali, we believe that our specialized experience working with law firms is the difference-maker.

Our keyword strategy is comprehensive to ensure success

At Postali, we’ve developed a database of over 3,000 negative keywords separated by practice area. For example, “pro bono” is typically a good negative keyword to consider for criminal defense, but an attorney in a different practice area may want to include it.

A comprehensive list of negative keywords ensures that your campaign dollars are being spent on your target market and not wasted on keywords that will not convert. The more relevant your keywords are, the more effective your PPC campaigns will be.
In the legal industry, we’ve found that proper use of negative keywords is crucial to a successful strategy. Negative keywords are keywords where you do not want your ad to show. For example, you can opt for your ad not to show for any keywords containing “free” or “cheap.”

Many attorneys overspend on PPC and do not see results because their strategies simply aren’t targeted enough. We believe that a in-depth review of negative keywords and ongoing analysis is imperative, but something that is often overlooked.
Our keyword strategy is comprehensive to ensure success

At Postali, we’ve developed a database of over 3,000 negative keywords separated by practice area. For example, “pro bono” is typically a good negative keyword to consider for criminal defense, but an attorney in a different practice area may want to include it.

A comprehensive list of negative keywords ensures that your campaign dollars are being spent on your target market and not wasted on keywords that will not convert. The more relevant your keywords are, the more effective your PPC campaigns will be.
In the legal industry, we’ve found that proper use of negative keywords is crucial to a successful strategy. Negative keywords are keywords where you do not want your ad to show. For example, you can opt for your ad not to show for any keywords containing “free” or “cheap.”

Many attorneys overspend on PPC and do not see results because their strategies simply aren’t targeted enough. We believe that a in-depth review of negative keywords and ongoing analysis is imperative, but something that is often overlooked.

Google is constantly testing new paid search functionalities. Their goal is to make ads appear more compelling and give users more information so they can decide which ad to click. We’re always surprised to see that many law firms and attorneys are slow to react to an update and shift their strategies accordingly.

We know all the bells and whistles and cut no corners to ensure your ad stands out among the others. For example, adding a pricing extension and enabling messaging features are proven to increase your clicks, but it’s a feature that not many people use.

We stay up-to-date on what Google and Bing are working on and always aim to be early movers when new advertising functionalities are released.
Google is constantly testing new paid search functionalities. Their goal is to make ads appear more compelling and give users more information so they can decide which ad to click. We’re always surprised to see that many law firms and attorneys are slow to react to an update and shift their strategies accordingly.

We know all the bells and whistles and cut no corners to ensure your ad stands out among the others. For example, adding a pricing extension and enabling messaging features are proven to increase your clicks, but it’s a feature that not many people use.

We stay up-to-date on what Google and Bing are working on and always aim to be early movers when new advertising functionalities are released.
Google is constantly testing new paid search functionalities. Their goal is to make ads appear more compelling and give users more information so they can decide which ad to click. We’re always surprised to see that many law firms and attorneys are slow to react to an update and shift their strategies accordingly.

We know all the bells and whistles and cut no corners to ensure your ad stands out among the others. For example, adding a pricing extension and enabling messaging features are proven to increase your clicks, but it’s a feature that not many people use.

We stay up-to-date on what Google and Bing are working on and always aim to be early movers when new advertising functionalities are released.