As a law firm, the content on your website is one of the most important components of your online marketing strategy. You may have successful off-page SEO, paid search or social media campaigns, but those efforts will fail to drive new business for your firm if your website content is sub-par.
There are some deeply entrenched competitors for personal injury in Chicago, but to go from #180 on a list of 200+ competitors to the top 10 in a short time has been nothing less than remarkable!”
Our writers have backgrounds in journalism, law, and web content development that allow them to understand complex legal principles and translate them into conversational language easily read and understood by your potential clients.
Whether it’s crafting an attorney biography, a page explaining your practice areas, or your “About the Firm” section, the writers at Postali will tell your firm’s story in an engaging way. We work with you every step of the way to ensure each page is not only legally accurate, but that it fits your firm’s tone and brand.
Postali offers a great deal of flexibility in our law firm content process. We typically handle the strategy, planning, and execution of legal content writing. However, we also work with law firms on optimizing existing content or providing consulting and guidance on website content and legal blog topics.
Because our writers and editors have legal backgrounds, we have a thorough understanding of the ABA Model Rules and how they apply to attorney advertising. Every piece of content we write adheres to these guidelines.