Personal Injury Law Firm Marketing

An injury leads to a lot of questions – questions about liability, insurance issues, applicable laws and settlements. In moments of distress or need, people are going to Google first with those questions.

Our personal injury SEO process is aimed to get your firm to the top of search results for the questions your potential clients are asking. At Postali, we’ve developed a wealth of knowledge on Google search behavior related to car & auto accidents, medical malpractice, workplace accidents, maritime accidents, and other injuries.

The truth is that a comprehensive SEO strategy spans far beyond appearing in Google for the keyword “personal injury lawyer.” We know that people tend to search by either the type of accident (car accident, truck accident, medical malpractice) or by the type of injury (whiplash, neck injury, back injury, surgical error, etc.)

We’ll consult with you on the types of injury cases your firm wants and create a customized plan on how we’ll get your site to the top of Google for all of the related keywords that will bring you new business.

Personal injury is a very competitive landscape. In order to achieve top rankings, a mediocre website and SEO strategy simply will not suffice.

Despite the intense competition, Postali has a track record of helping personal injury firms become leaders in their market. Our extensive approach includes:

• Content. We’ll develop a custom content map and write in-depth content for your website. Having a homepage and a few sections on your website on car accidents is not enough. Personal injury websites require frequent blogging and the development of informational content on the personal injury process, state-specific laws and insurance issues, just to name a few. For a large personal injury firm in a major metro area, the law firm’s website should contain at least 50 pages of unique, detailed content. Many personal injury websites contain over 200 pages of content. We’ll work with you on a plan that will keep you competitive in your market.
• Linkbuilding. It’s important for personal injury lawyers to make an effort at building themselves as a subject matter expert. We will develop unique content that will naturally generate links to your website and exposure for your firm. This may be an interactive map of causes of traffic accidents in your area, a list of popular childrens’ toys recalls or resources on what to do after a car accident. These can be leveraged to position your firm as a thought leader in the industry and earn positive press and backlinks, both of which will boost your rankings.
• Local SEO. Google “car accident lawyer + your city” and you’ll likely see that there is a map with 3 local businesses. This is referred to as the “local pack” and earning a spot in it has the potential to be a PI law firm’s largest source of website traffic. Our team has local SEO down to a science and will work on optimizing your firm’ office listing for presence in the local pack.

An often-overlooked element of a firm’s marketing plan is website design and its impact on conversion optimization. Effective SEO will allow your site to be seen by more people, but the design, messaging, layout, use of photo and video and site architecture will convince someone to call (or not to call).

People dealing with personal injury matters are looking for answers. They want to know about you as an attorney, your firm’s results and what the personal injury process may look like.

They have questions about their particular injury or accident. They aren’t sure if they have the option to sue, what their settlement may look like or what to look for in a lawyer. An effective personal injury law firm website presents a wealth of information in a way that is easy for users to digest and navigate.

Our SEO and digital marketing strategies will attract the right client to your website. Once they’ve landed on your site, the website design will convince them to call you.

Our custom designs will guarantee that your website will not look like others in your market, and we will introduce functionalities that make it easy and convenient for a potential client to contact you. This includes easy click-to-call buttons on your mobile website, live chat and contact forms.

We’ll work with you every step of the way on creating a unique design and branding elements that highlight what sets your injury practice apart.

Direct mail marketing allows you to send highly-targeted mail to the people who need your services the most. It’s a tried-and-true tactic that will bring a steady flow of new business to your practice.

Many personal injury attorneys come to Postali with hesitation about direct mail marketing, sometimes because previous attempts at mail campaigns have been unsuccessful.

It’s important to consult with ABA Model Rules and your state’s Rules of Professional Conduct before embarking on a direct mail campaign. Many states have different rules when the recipient is an accident victim. Specifically, it’s common for states to require a 30-day wait on any written communication to accident victims.

At Postali, we take pride in our proprietary direct mail campaign system, and it shows in the results we achieve for our clients. Our letters are timely, reaching the mailboxes of the clients you want to target at a time when they’re beginning their search for an attorney.

Our direct mail campaigns are designed to minimize return mail so it remains a profitable marketing tactic for your firm. But the work doesn’t stop when the letter reaches the mailbox of your potential client. We know what it takes to convince them to pick up the phone and call your firm, from the letter’s design and content to the quality of the materials we use.

For personal injury law firms of any size, direct mail can be a low-effort, profitable way to reach your audience, since it’s customized specifically for the counties and the types of cases you want.

Our direct mail solutions are designed to work for every type of injury firm. If you’re a small practice, we can begin a campaign in one county and expand into surrounding areas as your firm grows. For larger firms who are looking to take a more comprehensive approach to direct mail marketing, we can explore different types of campaigns that will maximize your reach.