Thinking about taking steps toward marketing your firm but aren’t sure where to begin? We’ve got you covered. Our Marketing Audit will dig deep into your firm’s goals, identify pain points and differentiators, and turn them into an actionable plan to set your firm up for future growth.
Ready to take your firm to the next level? We can help:
How It Works
We’ll Send Over a Questionnaire
We’ll start by sending you our Marketing Audit questionnaire to get a sense of your current processes, marketing goals, and everything in between.
What are your firm’s core values? What sets you apart from your competition? What’s your current online presence? Your answers to questions like these will get us up to speed on where you are and where you’re headed. No detail is too small when it comes to creating a marketing strategy, so we invite you to spill everything. We aren’t here to judge — we want you and your business to succeed.
We’ll Set up a Call
After you’ve completed the questionnaire, we’ll schedule a meeting and get down to brass tacks. We’ll talk through your answers, make sure we’re on the same page, and fill in any gaps we need to get started on the audit. This is a chance for us to get to know each other better, and you’ll be introduced to some members of our team. These calls typically include a Postali accounts representative and anyone on your end who’s involved in the decision-making. The more the merrier!
Our Team Will Get to Work
Once we have everything we need, we’re ready to buckle down. Our team of legal marketing aces will conduct a complete audit of your business to discover challenges, identify opportunities, and outline some possible steps to improve or capitalize on your goals.
This process will look a little different for each department based on the services they provide. For example, our creative teams will review your firm’s imagery and content and evaluate your site’s accessibility, while our SEO team will dive into your search performance and map visibility.
Perhaps your site would be more accessible with higher color contrast, or it could benefit from more optimized content. We’ll benchmark your performance against your top competitors’ and suggest some fixes to point you toward results.
We’ll Share Our Recommendations
When we’ve nailed down the state of your firm’s current marketing strategy, we’ll organize our findings and present them in a single deliverable. This document breaks down our conclusions into bite-sized pieces with a concrete outline of possible next steps — no vague marketing doublespeak here.
What should you do with the recommendations? That’s for you to decide. After we hand off the finished audit, you’re not obligated to do any further work with us. But if you like what you see and want to get started right away, we’re here to help. We’ve picked up enough awards over the years to show we just might know our stuff.
Ready to take your firm to the next level?
Give us a call or fill our our online form