Pay-per-click advertising: also known as PPC or CPC (cost-per-click). A form on digital marketing where advertisers bid on advertising space in search engines and pay a fee for each click the ad generates.
PPC in the legal industry is competitive. Most analyses conclude that keywords related to attorneys are within the top 5 most expensive keywords to bid on. PPC is an investment, but the reason for the high level of competition among attorneys it simple: It works. This often makes PPC a worthwhile investment for law firms.
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