Pay-per-click advertising: also known as PPC or CPC (cost-per-click). A form on digital marketing where advertisers bid on advertising space in search engines and pay a fee for each click the ad generates.
There are some deeply entrenched competitors for personal injury in Chicago, but to go from #180 on a list of 200+ competitors to the top 10 in a short time has been nothing less than remarkable!”
PPC in the legal industry is competitive. Most analyses conclude that keywords related to attorneys are within the top 5 most expensive keywords to bid on. PPC is an investment, but the reason for the high level of competition among attorneys it simple: It works. This often makes PPC a worthwhile investment for law firms.