PPC Marketing for Law Firms | Postali

Pay Per Click (PPC)

Pay-per-click advertising: also known as PPC or CPC (cost-per-click). A form on digital marketing where advertisers bid on advertising space in search engines and pay a fee for each click the ad generates.

Our Awards

2

Sites Won

9

Sites Won

11

Sites Won

15

Sites Won

What’s the benefit of PPC?

Trigger 1

It yields instant results

While SEO is a long-term strategy that requires substantial up-front work and can take months produce results, PPC advertising is instant. This makes it an especially attractive option for law firms who have recently built or re-designed their website, as it provides a source of lead generation while your organic search efforts are ramping up.

At our law firm digital marketing agency, we often see that an optimized PPC campaign has a significantly higher conversion rate than all other marketing vehicles. Conversion rates for PPC are often at least double that of SEO. While channels like organic search and social media cast a wide net, paid search is highly targeted. Your ads, if properly set up, are only shown to the users with the highest potential to convert into clients of your firm.

Why Postali?

PPC in the legal industry is competitive. Most analyses conclude that keywords related to attorneys are within the top 5 most expensive keywords to bid on. PPC is an investment, but the reason for the high level of competition among attorneys it simple: It works. This often makes PPC a worthwhile investment for law firms.

We're A Team Of Specialists
We Excel In The Industry
We Help You Stand Out

PPC management agencies are abundant. As an attorney, you probably receive several e-mails a week advertising these services. At Postali, we believe that our specialized experience working with law firms is the difference-maker.
We know search behavior for your practice areas

We know the keywords at the deepest level and can translate your firm’s business goal into a campaign that exceeds them. Of course, keywords that contain “lawyer” or “attorney” tend to have the highest potential to convert into leads for your business.

However, there are keyword groups that are often overlooked and have high conversion potential for lawyers. In criminal defense, keywords containing “charged” is one example. This information can be used in two scenarios. It will expand cases at a lower cost for firms who already have a strong presence for terms like “criminal defense lawyer.” It could also be an entry point into paid search for attorneys looking to start paid search at a lower budget.

This deep understanding of the likelihood of certain keywords to convert allows us to craft more effective campaigns.

In the legal industry, we’ve found that proper use of negative keywords is crucial to a successful strategy. Negative keywords are keywords where you do not want your ad to show. For example, you can opt for your ad not to show for any keywords containing “free” or “cheap.”

Many attorneys overspend on PPC and do not see results because their strategies simply aren’t targeted enough. We believe that a in-depth review of negative keywords and ongoing analysis is imperative, but something that is often overlooked.
Our keyword strategy is comprehensive to ensure success

At Postali, we’ve developed a database of over 3,000 negative keywords separated by practice area. For example, “pro bono” is typically a good negative keyword to consider for criminal defense, but an attorney in a different practice area may want to include it.

A comprehensive list of negative keywords ensures that your campaign dollars are being spent on your target market and not wasted on keywords that will not convert. The more relevant your keywords are, the more effective your PPC campaigns will be.

What We Do

PPC

Pay Per Click (PPC)

Our Awards

2

Sites Won

9

Sites Won

11

Sites Won

15

Sites Won

What’s the benefit of PPC?

Why Postali?

The Postali Legal PPC Process

Here’s what you can expect from Postali:

Have we convinced you yet?

Send us a Message