As a solo practitioner, you wear a lot of hats. You’re more than just a practicing attorney. You’re a business owner – and running a profitable business is no small feat. Neither is attracting the number of new cases that your practice requires to be profitable. That’s where we come in.

Marketing a law practice is a full-time job. Whether you’re just starting out in your career or you’ve left a larger firm to start your own practice, you need to invest in marketing tactics that will consistently bring new clients to your firm, but you also have to be strategic when it comes to your costs.

At Postali, we helped solo practitioners grow their practice and their profits.

For solo practitioners, marketing can be a risky expense to handle in-house. From digital marketing tactics like SEO and paid search to more traditional strategies like radio and TV advertising, you’re not sure where to start. How do you set the right marketing budget? Where will you find the time to actively manage your marketing strategies?

Marketing is crucial for your solo practice to get right. Clients are not going to find you on their own; it requires investing in the most effective ways to reach them.

From budgeting and planning, to executing and continuously iterating, a successful marketing plan will bring you the new business your practice needs to grow.

When you work with Postali, you work with a team of marketing and business development specialists with expertise in everything from direct mail to SEO, PPC and social media. For our clients, this provides a great deal of value and saves the cost of hiring multiple in-house marketing specialists or consultants to handle different aspects of the firm’s marketing strategy.

Many of our clients begin their relationship with Postali in the early stages of their solo practice, and we are there as strategic business consultants every step of the way. We help our solo practitioners choose the best business name and find the right office location, and we even consult on topic like practice management, software integrations, and office administration.

We’ll get to know your business goals and choose marketing strategies that will achieve them in the most cost-effective manner, which is especially important for a new solo practice.

Solo Practitioner Law Firm Marketing

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Solo Practitioner Law Firm Websites

As a solo practitioner, a strong website is the foundation for all of your marketing efforts.

It’s important to consider your business objectives for a new website. Are you looking to create a site that functions like an online brochure and serves to legitimize your practice to people who already know you? Or are you looking for a site that serves as a hub for firm growth and expansion?

We begin the website design process with a thorough competitive analysis of all the firms in your geographic area who handle your practice area. A solo practitioner in even the most crowded market can still compete with larger firms if their website provides a better experience.

We’ll start with building your brand or amplifying it if you already have strong branding. This includes logo design, careful consideration for the colors and layout of your website and creative brainstorming on photography and video.

With solo practitioners, we often recommend a “less is more” approach with website design. A well-designed, small website will often perform better than a website with 1,000 pages but provides a poor user experience.

We make no sacrifices when it comes to website design, and we can recommend a phased approach to website content that works with your budget now and supports your long-term goals.

We begin the website design process with a thorough competitive analysis of all the firms in your geographic area who handle your practice area. A solo practitioner in even the most crowded market can still compete with larger firms if their website provides a better experience.

We’ll start with building your brand or amplifying it if you already have strong branding. This includes logo design, careful consideration for the colors and layout of your website and creative brainstorming on photography and video.

With solo practitioners, we often recommend a “less is more” approach with website design. A well-designed, small website will often perform better than a website with 1,000 pages but provides a poor user experience.

We make no sacrifices when it comes to website design, and we can recommend a phased approach to website content that works with your budget now and supports your long-term goals.

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SEO for Solo Practitioners

The pages of Google search results are a space where law firms have an even playing field for attracting new clients. If you take a strategic, ethical approach to law firm SEO, a firm of any size can outperform the competition.

SEO is a crucial marketing vehicle for solo practitioners. While it may take months to see results of search engine optimization, the return on investment is extremely high. The only cost law firms incur is the manpower of our team of SEO specialists. Unlike paid search and paid social media, there are no additional costs.

Furthermore, the volume of cases you can expect from SEO often exceeds that of other marketing vehicles (for most practice areas).

Our team has law firm SEO down to a science and will work to achieve top rankings for your practice. This includes in-depth keyword and competitive analysis, content strategy, building authoritative backlinks and optimizing your office for top positions in Google maps. We’ll also provide regular reporting so you understand how much business is being generated from organic search.

SEO is a crucial marketing vehicle for solo practitioners. While it may take months to see results of search engine optimization, the return on investment is extremely high. The only cost law firms incur is the manpower of our team of SEO specialists. Unlike paid search and paid social media, there are no additional costs.

Furthermore, the volume of cases you can expect from SEO often exceeds that of other marketing vehicles (for most practice areas).

Our team has law firm SEO down to a science and will work to achieve top rankings for your practice. This includes in-depth keyword and competitive analysis, content strategy, building authoritative backlinks and optimizing your office for top positions in Google maps. We’ll also provide regular reporting so you understand how much business is being generated from organic search.

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Blogging & Content Development

Creating informative, compelling website content is one of the most effective ways to attract potential clients to your website and compel them to pick up the phone and call your firm. But it’s a lot of work. A law firm content marketing strategy requires research and continuous maintenance.

Postali’s content team will work with you to understand your solo practice’s story and tell it in an engaging way. We’re skilled in researching and writing about complex legal topics in a way that your website visitors will understand.

Your law practice likely has a unique story, and that story can be leveraged as a marketing strategy. Visitors to your website want to know where your office is located and what practice areas you handle. But that’s not all they’re interested in.

The best-performing law firm websites will tell the firm’s story and highlight the attorneys. We’ll showcase your unique experience and point-of-view in a way that builds trust, credibility and confidence in your website visitors that you’re the best attorney to handle their case.

Postali’s content team will work with you to understand your solo practice’s story and tell it in an engaging way. We’re skilled in researching and writing about complex legal topics in a way that your website visitors will understand.

Your law practice likely has a unique story, and that story can be leveraged as a marketing strategy. Visitors to your website want to know where your office is located and what practice areas you handle. But that’s not all they’re interested in.

The best-performing law firm websites will tell the firm’s story and highlight the attorneys. We’ll showcase your unique experience and point-of-view in a way that builds trust, credibility and confidence in your website visitors that you’re the best attorney to handle their case.

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Direct Mail

Depending on your practice area, direct mail marketing may be an option for your practice. While channels like SEO can take months to produce results, direct mail is designed to reach your potential clients when they need you the most.

For solo practitioners who focus on bankruptcy, traffic violations, DUI or auto accidents, a direct mail campaign is a great way to bring your law firm immediate new business while your digital marketing efforts are ramping up.

Attorney direct mail requires a low initial investment relative to other marketing channels, and the cost structure is directly correlated to the number of letters you’re mailing, so it can work within most firms’ marketing budgets.

For solo attorneys, we often recommend casting a wide net and starting a direct mail campaign targeting all the case types you’re willing to take. A successful campaign is a numbers game. Your sample size needs to be large enough to achieve the desired results, but not so large that it is out of a realistic budget. We’ll help you crunch the numbers and create a strategy that works for you.

Running a law practice is extremely time-consuming, but your clients should always come first. Sometimes that leaves very little time for business development and marketing. For our solo practitioner clients, we take care of all things marketing so they can focus on their clients.

Attorney direct mail requires a low initial investment relative to other marketing channels, and the cost structure is directly correlated to the number of letters you’re mailing, so it can work within most firms’ marketing budgets.

For solo attorneys, we often recommend casting a wide net and starting a direct mail campaign targeting all the case types you’re willing to take. A successful campaign is a numbers game. Your sample size needs to be large enough to achieve the desired results, but not so large that it is out of a realistic budget. We’ll help you crunch the numbers and create a strategy that works for you.

Running a law practice is extremely time-consuming, but your clients should always come first. Sometimes that leaves very little time for business development and marketing. For our solo practitioner clients, we take care of all things marketing so they can focus on their clients.

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