Branding your firm is absolutely crucial if you want to stand out in an overly saturated industry. Last we checked, there were more than 1.3 million attorneys across the U.S. — that’s a lot of competition. Our brand guide helps you discover who you are, the people you serve, and how you want your audience to perceive your firm.
Ready to take your firm to the next level? We can help.
- Target Audience
- Position Statement
- Mission Statement
- Unique Value Proposition
- Color Palette
- Font Selection
How It Works
Let’s Get to Know You
The process begins with us simply getting to know you through our structured questionnaire. Much like the discovery phase of a legal claim, our goal is to gather as much information about you and your firm as possible to set the foundation for the following work. So, tell us everything—seriously, everything. Although we ultimately create your brand guide, you help inform it. We want to know your story and the clients you’re passionate about serving. It’s okay if you don’t have all the answers. At the very least, this will get you thinking about your firm’s brand and the direction you want to take. We’ll hash out the details in the next step.
Let’s Get to Know Each Other
Now that we’ve had a chance to get to know you, it’s time for you to meet the team during our discovery call. Here, our creative team will break down the answers to your questionnaire, fill in any missing gaps, and further establish your brand’s identity. After we tie up any loose ends and explain our process moving forward, we’ll open the floor to Q&A. Remember, your brand guide functions as your firm’s compass, influencing all your strategic decisions. So, don’t be shy; feel free to ask us all your burning questions.
After we gather all your information in the discovery phase, our creative team takes your objectives and turns them into something conceptual. We’ll iron out every detail of your brand, including strategic aspects like mission and vision statements to aesthetic features like font and logo design. We also discuss concepts like color theory to select a palette that both represents you and caters to your target audience. This fully customized approach to branding gives you a much-needed competitive edge that can’t be understated.
Let’s Get to Work!
Once we finalize the blueprint for your brand and run out of space on our whiteboard, it’s time to roll up our sleeves, brew some coffee, and get busy *cue work montage*. Our content team will begin formulating your written assets while our designers work on your logo, color palette, and other visual deliverables. The finished product should feel tailor-made. So, feel free to send any edits our way if you feel like it still needs some work. Once we make any necessary edits, we’ll send you the final deliverable, and voilà! Now you have the most valuable document in your arsenal, aside from your law degree, of course.