A highly effective marketing strategy will reach your firm’s target client in the moments when they are beginning their search for an attorney. But that’s only half of it. The second half is convincing that potential client to pick up the phone and call your firm.
Despite having the same objective, the means required to get there varies for every firm that we work with. That’s because each firm has a different business model, goals, target clientele and geographical reach.
Many attorneys approach Postali with a vision for their law firm. We help you tailor it into a long-term plan that works for your unique business goals. Sometimes we may challenge that vision or encourage you to think about your business model in a different way.
Our experience working with different types of law firms has allowed us to develop a deep understanding of what works best for various practice areas. We spend time gaining insight on what types of cases your firm wants and what volume can be expected in your market based on population and data. The result is a highly-targeted marketing strategy that is unique to your firm.
As a personal injury lawyer, you’re working with clients who are dealing with difficult or even tragic life circumstances. You need to be accessible, compassionate and informative.
As a criminal defense law firm, how you choose to market yourself makes all the difference in your business development.
As a family law attorney, you help clients navigate through complex issues like adoption, marriage, divorce and child custody.
As a solo practitioner, you wear a lot of hats. You’re more than just a practicing attorney. You’re a business owner – and running a profitable business is no small feat.
A large law firm needs to fire on all cylinders to be successful. Whether you realize it or not, almost every business decision managing partners make ultimately affects the firm’s marketing. Deciding on a firm name, hiring a new attorney, participating in an event or opening a new office can all be marketing opportunities.
A small law firm needs to fire on all cylinders to be successful. Whether you realize it or not, almost every business decision managing partners make ultimately affects the firm’s marketing. Deciding on a firm name, hiring a new attorney, participating in an event or opening a new office can all be marketing opportunities.
Not sure where to begin?
Get started with a marketing audit.