As a family law attorney, you help clients navigate through complex issues like adoption, marriage, divorce and child custody.

For people dealing with family law issues, hiring an attorney is a difficult and thorough process. Family law presents unique challenges when it comes to marketing your law firm. Your marketing efforts need to go above and beyond to instill trust in prospective clients. You have to work harder to acquire new clients.

There are some tried-and-true law firm marketing tactics that are successful across all practice areas. However, as a family law attorney, your target client is very different from that of your attorney friends down the hall in your building or in your professional network that practice personal injury law, business law, or criminal. The execution of your branding, marketing messaging and tactics should be uniquely targeted with your potential client in mind.

We work with large and small family law firms on branding, website development and marketing strategies that produce results. Whether you’re looking to increase your case load or shift focus into a new area of family law, we will create an online presence for your firm that achieves your goals and helps grow your practice.

Family Law Firm Marketing

Link

Family Law Firm Website Design

As a family law firm, your website needs to do more than just offer an overview of your practice areas and your attorney biographies. Look at your current website. Is it an accurate reflection of your law firm? Does it compel users to pick up the phone and call you? Does it highlight what sets you apart?

The decision to hire a family lawyer often is made after careful consideration. That means that potential clients are researching your firm as well as others in your area, and often making judgments based on the design and content on your website. Yours needs to stand out.

Before we begin designing, we’ll get to know you, your business goals, your experience and what makes your law firm unique. Our website design process also entails thorough market analysis to assess the competition. We’ll couple that information with a compelling design and content and build a website that sets you apart from the competition.

Your website should give users the same feeling a person would get when walking into your office. It’s important to be professional but welcoming. Every detail about your website should be thoughtfully constructed to appeal to your target client. Furthermore, it needs to function properly. This means it should load quickly, provide a great user experience on all devices, incorporate functionality like manage live chat and adhere to best practices for website security.

While our design team creates a visually-appealing website, our developers will ensure it’s optimized for speed and performance on desktop, mobile and tablet devices.

Before we begin designing, we’ll get to know you, your business goals, your experience and what makes your law firm unique. Our website design process also entails thorough market analysis to assess the competition. We’ll couple that information with a compelling design and content and build a website that sets you apart from the competition.

Your website should give users the same feeling a person would get when walking into your office. It’s important to be professional but welcoming. Every detail about your website should be thoughtfully constructed to appeal to your target client. Furthermore, it needs to function properly. This means it should load quickly, provide a great user experience on all devices, incorporate functionality like manage live chat and adhere to best practices for website security.

While our design team creates a visually-appealing website, our developers will ensure it’s optimized for speed and performance on desktop, mobile and tablet devices.

Link

SEO for Divorce & Family Lawyers

With family law, every practice area requires a slightly different SEO strategy. We’ll work with you to understand the types of cases you want to receive and make sure we achieve rankings for the keywords that will translate into new business for your firm.

For example, most people going through a separation or divorce are aware that they will need an attorney. Keywords like “divorce attorney” are important to target. They’re highly relevant searches from people who are actively looking for a divorce lawyer. Your website should present compelling content explaining why you’re the best divorce lawyer to handle a searcher’s case.

However, other areas of family law function differently, and require a different SEO strategy for attorneys. When it comes to adoption, for example, the first step is explaining why an attorney may be necessary and how they can help. Many people do not even know if they need one in the first place.

This may mean that keywords like “adoption process” or “do I need an attorney for adoption?” are more relevant keywords to focus on ranking for. This may translate into creating informational content on your website explaining in detail how an attorney can help before explaining why you’re the best attorney to fit their needs.

At Postali, we have the experience necessary to build complex SEO campaigns that maximize your law firm’s presence in Google search results for all the keywords and phrases that matter most for family law. When someone dealing with a family law issue goes to Google with questions, as they often do, we’ll make sure your firm is there with the answer.

For example, most people going through a separation or divorce are aware that they will need an attorney. Keywords like “divorce attorney” are important to target. They’re highly relevant searches from people who are actively looking for a divorce lawyer. Your website should present compelling content explaining why you’re the best divorce lawyer to handle a searcher’s case.

However, other areas of family law function differently, and require a different SEO strategy for attorneys. When it comes to adoption, for example, the first step is explaining why an attorney may be necessary and how they can help. Many people do not even know if they need one in the first place.

This may mean that keywords like “adoption process” or “do I need an attorney for adoption?” are more relevant keywords to focus on ranking for. This may translate into creating informational content on your website explaining in detail how an attorney can help before explaining why you’re the best attorney to fit their needs.

At Postali, we have the experience necessary to build complex SEO campaigns that maximize your law firm’s presence in Google search results for all the keywords and phrases that matter most for family law. When someone dealing with a family law issue goes to Google with questions, as they often do, we’ll make sure your firm is there with the answer.

Link

Family Law Firm Content Marketing

With family law content writing, the why is just as important as the how.

In other areas of law, the primary function of an attorney website is to compel an action quickly. A car accident attorney’s website should compel a user to pick up the phone quickly so an attorney can get started on their case.

With family law, the process of client acquisition is different. People have more questions and will spend more time researching a topic before making a decision to hire a lawyer. Your web content has to be thorough and explain how the right attorney can help (and why that attorney is you).

For example, let’s say someone is searching for a divorce attorney. They begin their research and find a local firm that handles divorce cases. The firm’s website content is fairly high-level and doesn’t go into much detail about the attorneys, their experience or the types of cases they handle.

Another firm website not only has a page on their website outlining divorce as a practice area, but they have a corresponding blog series about more specific topics. These may be state-specific laws, information on military divorce and an explanation of legal issues surrounding children and divorce. They also have detailed biographies of their attorneys and reviews from clients who have hired the attorney to handle their divorce.

The second law firm will win the client, regardless of years of experience or their capabilities as a lawyer. Your website content needs to be thorough and explain the complexities and processes for adoption, divorce, marriage, custody and other family law issues.

Our team of legal content strategists and writers will craft a thorough content strategy and outline based on your practice areas, location and any applicable state laws. We’ll analyze searcher behavior in your area to form a custom plan for your review. This is a collaborative process and we’ll work with you every step of the way on ensuring your law firm’s website content is written to address the needs of your potential clients.

For example, let’s say someone is searching for a divorce attorney. They begin their research and find a local firm that handles divorce cases. The firm’s website content is fairly high-level and doesn’t go into much detail about the attorneys, their experience or the types of cases they handle.

Another firm website not only has a page on their website outlining divorce as a practice area, but they have a corresponding blog series about more specific topics. These may be state-specific laws, information on military divorce and an explanation of legal issues surrounding children and divorce. They also have detailed biographies of their attorneys and reviews from clients who have hired the attorney to handle their divorce.

The second law firm will win the client, regardless of years of experience or their capabilities as a lawyer. Your website content needs to be thorough and explain the complexities and processes for adoption, divorce, marriage, custody and other family law issues.

Our team of legal content strategists and writers will craft a thorough content strategy and outline based on your practice areas, location and any applicable state laws. We’ll analyze searcher behavior in your area to form a custom plan for your review. This is a collaborative process and we’ll work with you every step of the way on ensuring your law firm’s website content is written to address the needs of your potential clients.

Link

Family Law Video Marketing

With family law, you’re often working with clients for a longer period of time, so choosing the right attorney is especially important. Clients want a lawyer they can trust and relate to. They need to feel confident not only in the lawyer’s experience, but in their personality and values.

There is no better way to highlight your family law practice than with compelling video content. It will help clients get to know your firm and your attorneys and serve as a digital introduction to you.

We plan and execute full-scale photo and video shoots to create branding videos, Q&A style videos and even client testimonial videos for family lawyers. These can be used for your website, YouTube, social media and other digital marketing vehicles to engage potential clients and help boost your branding efforts.

We plan and execute full-scale photo and video shoots to create branding videos, Q&A style videos and even client testimonial videos for family lawyers. These can be used for your website, YouTube, social media and other digital marketing vehicles to engage potential clients and help boost your branding efforts.

COVID-19 Notice: Our agency is open and available to help. We are all being impacted in different ways, but we will all get through this together.Learn More
+