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Elizabeth Paparone, Director of Client Success, Featured in Strategies & Voices

Elizabeth Paparone, Director of Client Success, spoke with Strategies & Voice, powered by the Legal Marketing Association, to outline the critical nature of data-driven legal marketing and how Google Looker Studio could hold the key to success through data visualization.

Offering legal marketers the opportunity to transform raw data into actionable insights, Google Looker Studio enables KPI tracking for strategic refinement and smarter decisions. When law firms can allocate their resources more efficiently, they can measure campaign success and refine their client acquisition efforts to maximize return on investment.

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Postali Website Named a Best Law Firm Website in 2025 by Lawyerist

Lawyerist named the website of Wagner, McLaughlin & Whittemore as one of the Best Law Firm Websites in 2025. On the site they remarked “Optimized for long-tail keyword searches, this site is a technical SEO success story.”

This civil litigation & trial law firm in Tampa, Florida was looking for a complete overhaul of their site and improved lead quality. They wanted to have their site and brand feel more modern while still having a focus on their their experienced attorneys and their history as one of the oldest plaintiff litigation firms in Tampa. Another key element they envisioned was an easily navigable site where clients could easily find what they needed.

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Postali makes Best Law Firm Design Companies list

Postali was included in Clio’s 2024 Best Law Firm Design Companies list.
In this article, Clio breaks down why law firms need professional web design, how to find the right company, understanding the costs, and more. Check out this year’s list to see where we fall, who else was included, and all of Clio’s valuable takeaways.

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Postali Website Named a 2024 Best Law Firm Website by Lawyerist

Lawyerist recognized the Filippatos PLLC website as one of the best law firm websites of 2024.
The employment law firm in New York wanted a website that helped them stand out and give visitors a sense of comfort. Postali built a website for Filippatos PLLC that highlights the firm and results they’ve delivered for clients. Additionally, the site is user-friendly with the following features:
  • Multiple CTA paths to contact the firm
  • Mobile-first design and experience

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Postali Named a Columbus, Ohio Best Place to Work

Postali made Columbus Business First’s 2023 Best Places to Work list. Every year, hundreds of Central Ohio companies apply for consideration, and their employees fill out the anonymous survey. Based on the results, Columbus Business First names the top 45 companies in the extra-large, large, medium, small, and micro categories. Postali is honored to be a Micro Best Place to Work because of our company culture and work environment.

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Sam Ballinger Highlights Postali’s Branding Services in Lawyerist Spotlight

Our Creative Director, Sam Ballinger, joined the Lawyerist team to discuss Postali’s approach to branding for law firms. It’s no secret that today’s legal landscape is competitive. Branding helps distinguish themselves from the competition while also giving potential clients a compelling reason to hire their firm. During the interview, Ballinger explains the critical components of law firm branding including visual and conceptual.

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Postali and Lawyerist Talk Local Services Ads

Lawyerist interviewed Postali’s President Jim Christy about Google Local Service Ads (LSAs) for law firms. Made available to lawyers in 2021, Local Service Ads have grown more popular for their ease-of-use and unique pay-per-lead billing model. Christy shares everything lawyers should know before they start running LSAs for their practice in the interview and article titled “Understanding Local Services Ads for Lawyers.”

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Postali Takes Home Six Website Awards in 2023

Postali earned six website awards in 2023 from w3, the 2023 WebAwards, and Lawyerist’s “Best Law Firm Websites of 2023.” list. The following client websites were hand selected for excellence in web design, user experience, SEO and content, and development.
Read about more about each of these firms, their websites, and what makes them award-winning.

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Postali’s President & Client Share Their Approach to Legal Marketing

Postali’s President, Jim Christy, and Breeden Law Office’s Owner, Jonathan Breeden, join Nick Werner on the “Everything Except the Law” podcast. During the episode, Christy, Breeden, and Werner discuss the following:
  • AI use-cases in legal marketing
  • Making the most out of video content
  • How operations play into law firm marketing

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Postali’s Legal PR Services Featured in Lawyerist Product Spotlight

Postali’s Law Firm PR and Media Relations services were featured in a Lawyerist article entitled, “Grow Your Law Firm With Thoughtful Media Relationships.”

In the post, Tamara Sykes, Postali’s PR Manager, explains the difference between public relations (PR) and media relations. She emphasized the goals of the latter and why

the key to success is building good relationships.

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