We Are Postali

Jenna Saponaro, Postali’s Chief of Staff, shared her recommendations on how small businesses can manage the transition back to the office in a recent article on Workest by Zenefits.

The article entitled, “An HR Manager’s Guide to Planning a Return to the Office,” mentions tips like being flexible, allowing pets in the office, and clear communication as a way to help employees.

Postali’s PR Specialist, Tamara Sykes, appeared as a guest on a featured Lawyerist podcast segment during Episode #327.

During her interview, she reviewed the 5 Principles of Law Firm PR and encouraged listeners to download a complimentary PDF on Postali’s legal marketing blog.

Postali’s CEO, Jim Christy, was quoted in a riveting SHRM article about the past 12 months as a team leader.

In the article titled, “For People Managers, a Year Unlike Any Other,” Jim shared how our marketing agency for attorneys transitioned from day-to-day interactions to a remote work environment. His honest insight highlights what it was really like and the underlying fears that leadership teams faced.

Jim Christy, Postali’s CEO, was quoted in the second article of a series in SHRM that explores the challenges that new and longtime managers faced during the pandemic.

The article was entitled, “A Virus Upends the Work World” and includes data that shows how managers’ opinions of remote work transformed.

Postali’s Chief of Staff, Jenna Saponaro, was quoted in a Lattice article titled, “How to Break Down Silos at Work.”

She suggested that companies need to implement practical ways for teams to communicate with each other, and shared how our legal marketing agency used Slack to pool information.

Dan Foland, the SEO Director of Postali, published an article in Attorney At Law Magazine entitled, “10 Effective SEO Tips & Advice For Small Law Firms.”

In his article, Dan shares how solo attorneys can use search engine optimization to compete with bigger firms in search results. A helpful infographic is also included.

Postali’s PR Specialist, Tamara Sykes, was mentioned in ValueWalk article titled, “SEO, Content Marketing And Social Media Strategies for Startups.”

Tamara shared that business owners should read the Intro to SEO guide by Moz, in order to learn about SEO and why it’s important.

Dan Foland, Postali’s SEO Director, was quoted in another SEO-focused article published in Referral Rock titled, “26 Off-Page SEO Strategies You Can’t Afford To Miss.”

He shared that getting reviews on platforms, such as Google My Business and Yelp, can result in improved website traffic and sales.

Postali’s SEO Director, Dan Foland, was quoted in an article published in Referral Rock titled, “23 Free SEO Tools Experts Use To Rank Better.”

In the article, Dan shared that Bright Local Search Results Checker is one of the most useful free SEO tools. He noted that it’s especially helpful when you’re doing local SEO and not physically located in that area.

Postali’s SEO Director, Dan Foland, was quoted in a story published in UpCity titled, “The Importance Of Directories For Online Visibility.”

In the article, Dan shared the shift in how Google uses directories and highlights that Google My Business is the most important citation to have.