Earned Media

Dan Foland, the SEO Director of Postali, published an article in Attorney At Law Magazine entitled, "10 Effective SEO Tips & Advice For Small Law Firms." In his article, Dan shares how solo attorneys can use search engine optimization to compete with bigger firms in search results. A helpful infographic is also included.

Postali's PR Specialist, Tamara Sykes, was mentioned in ValueWalk article titled, "SEO, Content Marketing And Social Media Strategies for Startups." Tamara shared that business owners should read the Intro to SEO guide by Moz, in order to learn about SEO and why it's important.

Dan Foland, Postali's SEO Director, was quoted in another SEO-focused article published in Referral Rock titled, “26 Off-Page SEO Strategies You Can’t Afford To Miss.” He shared that getting reviews on platforms, such as Google My Business and Yelp, can result in improved website traffic and sales.

Postali's SEO Director, Dan Foland, was quoted in a story published in UpCity titled, “The Importance Of Directories For Online Visibility.” In the article, Dan shared the shift in how Google uses directories and highlights that Google My Business is the most important citation to have.

Postali's SEO Director, Dan Foland, was quoted in an article published in Referral Rock titled, “23 Free SEO Tools Experts Use To Rank Better.” In the article, Dan shared that Bright Local Search Results Checker is one of the most useful free SEO tools. He noted that it's especially helpful when you're doing local SEO and not physically located in that area.

Postali was ranked among the most effective agencies to help improve online visibility in Digital.com's 2021 list of The Best SEO Companies In Columbus. Researchers at Digital.com conducted a 40-hour assessment of over 50 companies across the web, and the top companies were selected based on core service offerings and customer feedback. Digital.com is a leading independent review website for small business online tools, products, and services.

Samuel Ballinger, Creative Director at Postali, was quoted as an expert on content marketing in the article titled, "Expert OP: Creating Positive Content Experiences" on Paperflite. He shared that the best content is written in a "language that resonates with your users" and noted that the most effective way to figure that out is by using A/B testing.

Postali recently authored an article for Enterprise League about the benefits of search engine optimization. The article shares ten(10) ways that SEO helps businesses attract and retain clients. The article was published on Dec. 10 and is titled "10 proven ways how SEO helps your business attract more clients."

Founder and President of Postali, John Sickmeyer, shared his reflections of 2020 as a small business owner in the Best Company article titled, "2020 Small Business Snapshot: 10 Business Owners Look Back, Move Forward." He noted that despite the challenges of 2020, Postali was able to to work closely with clients, helping them navigate the financial strain of the year. Additionally, he highlighted that the improved team morale was a major win.

Jenna Saponaro, Postali's Chief of Staff, was quoted in a story published in Refinery29 and Yahoo Money titled, “ Goodbye To Office Holiday Parties — We’ll Miss You (Sort Of).” In the article, Jenna shared how the agency planned to celebrate the holiday season with employees. She noted that Postali would use a local courier service to deliver customized gift baskets and end-of-year bonus checks to the team.

Jenna Saponaro, Postali's Chief of Staff, was quoted in an article published by the Society of Human Resource Management (SHRM) titled, “ How Will You Support Your Staff During What May Be a Very Lonely Holiday Season?.” In the article, Jenna mentioned that "HR professionals and organizational leaders "need to intentionally check in with their employees, especially in this unconventional holiday season."

Jenna Saponaro, Chief of Staff at Postali LLC, recently appeared as a guest on the Workology Podcast in the episode titled in "How To Get Executive Support As The CHRO." The interview covers the role and responsibilities of the Chief Human Resources Officer (CHRO), particularly they participate in the operations of a business. The weekly podcast shares trends, tools, and case studies with business leaders in 25-minute episodes.

Postali's Creative Director, Samuel Ballinger, was quoted in an article published in Built In titled, “12 Great Examples of Responsive Web Design.” In the article, Samuel mentioned two(2) websites Postali developed for law firms: (1) Ashcroft Law Firm and (2) Bevilacqua PLLC. He noted how content prioritization creates a noteworthy user experience on both websites.

Postali recently authored an article for Gator Free Thought about the benefits of effective web design. The article shares three(3) fundamental tips that help potential customers find the information they need quickly and easily. The article was published on Nov. 24 and is titled "W 3 Effective Web Design Tips for Small Businesses To Use This Year."

Elizabeth Paparone, a Web Developer at Postali, was quoted in a thorough guide published in G2 titled, “Website Migration Checklist: Your All-in-One Guide.” In the article, Elizabeth noted, "When migrating a site, you need to assess how much of the process can be automated vs manual, if there’s going to be any plugins or previous site updates that will cause compatibility issues with the new website destination, and any other performance issues, which can include anything from site speed improvements to traffic capacity increases."

Jenna Saponaro, Postali's Chief of Staff, was quoted in a story published in SHRM titled, “Employers Give Employees the Gift of Time.” In the article, Jenna shared how Postali encourages employees to take time off since it's important for their mental health.

Postali's Chief of Staff, Jenna Saponaro, provided insight on what the best questions are to ask during a one-on-one, which was included in the comprehensive list published by Lattice.

Jenna Saponaro, Postali's Chief of Staff, was quoted in a story published in Lattice titled, “ How to Mitigate Recency Bias in Performance Reviews.” In the article, Jenna advises employees to "write down as much as possible - both positive and negative things" because it "can help make a case for why you deserve a raise, promotion, or more support."

Katie Bradley, Strategic Marketing Manager at Postali, was quoted in an article published in UpCity titled, “How to Use Market Research to Improve Your Business” The article provides insights from marketing experts on the relevance of market research to company growth. Katie noted, "You have to have an understanding of how much share your competition has, what their brand presence and awareness looks like, how users connect and engage with their product or service, and how the company is interacting with their community. This will allow you to set realistic goals and expectations for your business, establishing benchmarks based on competitor performance." She followed her statement with practical ways to analyze the market and identify gaps in your brand's strategy.

Kate Collins, Postali's Digital Project Manager presented on October 21 at the Virtual Collaborate 2020 Conference.. The segment was entitled, “Marketing Creatives Customer Panel: Tighten Corners, Don't Cut Them: How Automation Results in a Productivity Transformation” and was followed by live Q&A.

Dan Foland, SEO Director at Postali, was quoted in a post published in Bright Local titled, “The Future of Local Search: 20+ Predictions for 2020” The article details what top experts in local expect for the year ahead. According to Dan, “It’s clear that Google is starting to focus more on monetizing local search and GMB." Other experts agreed and shared more recommendations to increase brand visibility in local search results.

In a recent article posted on Databox.com, Dan Foland, SEO Director at Postali, was quoted in an article titled “ Avoid These 38 SEO Fails to Increase Your Chances of Ranking.” Dan shared his experience with testing and changing strategies too often and emphasized that doing this doesn't provide enough time to see what worked versus what didn't.