Davis Law Group is a Detroit-based criminal defense firm, representing people across Michigan who are accused of severe criminal charges. Headed by an accomplished and extremely talented attorney, Maurice Davis wanted to set himself apart in the competitive Detroit market. With the goal of expanding his digital presence, and after not seeing positive results from another agency, Postali developed a fresh web marketing strategy, a sleek and stylish website, and a new brand identity.
Postali guided Davis Law Group in selecting a darker color palette to resonate with the bleakness of criminal charges in gothic Detroit. We designed a strong logo and incorporated images showcasing Maurice’s passion and tenacity to be his clients’ voice. The site launched with several pages of informative, SEO-driven content, and within 18 months, Davis Law Group emerged as the dominant firm for searches related to criminal defense.