FOR LAW FIRMS
THE 10 INDISPUTABLE BASICS OF LAW FIRM PR
It’s a way to strengthen the relationship between your firm and your ideal client.
Build brand awareness.
Build brand credibility.
Build your online presence.
Building and enhancing your reputation.
PR has two sides
Protecting your reputation.
This makes it different from advertising because it’s not paid for.
It is earned and inspires someone to learn more about your practice.
Also, unlike advertising, reporters and outlets determine if your idea is relevant to the audience at the specific time.
Creating a PR strategy is critical for success.
There are two basic types of PR:
Proactive & Reactive.
Planning the stories you want to share, and actively pitching them to reporters.
Responding to media opportunities as they become available.
THE PR PITCHING PROCESS 101
THE TRUTH ABOUT PR PRINCIPLES VS. PR TACTICS
PRINCIPLESFundamental best practices for success.
TACTICSSpecific actions to take, tools to use and content formats to pursue in order to achieve an outcome.
THE 5 PRINCIPLES OF LAW FIRM PR
It's a way to strengthen the relationship between your firm and your ideal client.
Be upfront about the knowledge you have. Also, make sure your PR efforts are client-focused, inclusive, and not exclusively focused on selling.
Think ahead and brainstorm story ideas. Then stay alert for the best time to share that story with the right people.
Journalists' lives are ruled by deadlines. Therefore, if they reach out, it's important to respond, be honest and keep your word.
As a brand, you have to accept two things: Every story you pitch will not be accepted, and don't let this deter you from pitching. It takes time to get media coverage so you have to remain patient and persistent.