Why is digital marketing important for law firms?

Digital marketing is crucial for law firms as it helps attract potential clients by enhancing online visibility through strategies like SEO, PPC, and content marketing, ensuring the firm appears prominently in search engine results.

What digital marketing services does Postali offer to law firms?

Postali offers comprehensive digital marketing services for law firms, including search engine optimization (SEO), pay-per-click (PPC) advertising, content creation, social media management, and strategic consulting tailored to each firm's needs.

How does Postali tailor digital marketing strategies for individual law firms?

Postali customizes digital marketing strategies by understanding each law firm's unique goals, practice areas, and target audience, ensuring that the marketing efforts align with the firm's objectives and resonate with potential clients.

Can Postali help law firms with both organic and paid online visibility?

Yes, Postali assists law firms in enhancing both organic visibility through SEO and paid visibility through PPC campaigns, providing a balanced approach to online marketing that maximizes reach and client acquisition.

How does Postali measure the success of digital marketing campaigns for law firms?

Postali measures the success of digital marketing campaigns by analyzing key performance indicators such as website traffic, search engine rankings, lead generation, and conversion rates, allowing for data-driven adjustments to optimize results.

Law Firm Digital & Internet Marketing Services

Trigger 1

SEO (Search Engine Optimization)

Your potential clients are going to Google first with questions. We’ll make sure your business is there with an answer. When it comes to law firm SEO, we work tirelessly to achieve top rankings in the markets you care about. SEO has the potential to be the most profitable marketing channel for your business.

When you launch a new website or redesign an existing one, our SEO team is hard at work optimizing strategies to get you to the top of search results. Search engine optimization is a marathon, rather than a sprint. You can expect your first SEO efforts to take 6-12 months to net significant business growth. However, it’s worth the wait. For most law firms with an advanced legal SEO strategy in place, organic search will be the top driver of new client acquisition.

Learn more about SEO

Trigger 2

Trigger 3

Social Media Management (SMM)

No one is going straight to Facebook to search for a lawyer. For that reason, many attorneys question if they should invest in social media marketing, or they may not even know where to begin.

The truth is that social media is not likely going to be a direct source of client acquisition for your law firm. That doesn’t mean it’s not worth pursuing. We’ll help you craft a social media marketing strategy that increases your firm’s exposure and helps build brand authority. Much like SEO, social media is one form of internet marketing for lawyers that takes time to prove its value.

A successful social media strategy for attorneys should include careful and goal-oriented planning. We’ll craft content calendars that help build trust, put a personality behind your brand and help establish your firm as a subject matter expert.

Trigger 4

Content Development & Marketing

While SEO, PPC, and social media marketing will drive traffic to your law firm website, it’s the content that will convert visitors into clients. Our team of writers is highly skilled in writing about complex legal topics in a way that will resonate with your potential clients.

There are several factors to consider when it comes to legal content writing, including your site architecture, content length, what your attorney biography should say, your blog strategy and how best to incorporate visual elements like pictures and videos into your content.

Our content architects know how to create a strategy that engages website visitors and convinces them to pick up the phone and call your firm.

Learn more about Content Development

Trigger 5

Blogging & Legal Content Writing

A regularly-updated legal blog will show website visitors that you are a thought leader and gives you the opportunity to share timely, relevant information with your potential clients. If you’re a law firm, you can’t just hire any writer and trust them to create a blog content that is both SEO-friendly and legally accurate.

We will create a blogging calendar relevant to your practice areas and geographic location. We follow local and national legislation updates and events that affect your practice areas and can react quickly to ensure your blog posts are timely.

An authoritative and relevant blog is a crucial factor in SEO success. Our writers have backgrounds in journalism, law, and web content development that allow them to understand complex legal principles and translate them into conversational language easily read and understood by a layperson.

Trigger 6

Paid Placements & Local Opportunities

The legal industry is crowded with paid advertising opportunities for lawyers. There are Avvo sponsored listings, Justia premium profiles, FindLaw top spots and top placements on Martindale and Lawyers.com. We know the intricacies of law firm and attorney ad opportunities and will help you determine what’s best for your firm.

With law firm paid placements, we can share our insights on what we know works well and what doesn’t. We take care of initial set-up and maintenance of your firm’s ad placements, and we also provide detailed analytics to help you understand the ROI of all your marketing dollars.

In addition to the legal-specific digital ads, you may be asked about local marketing initiatives. It may be event sponsorships, speaking engagements or involvement in local organizations. These opportunities can affect your website’s presence and drive business growth. Our law firm advertising team will field and evaluate any opportunity that comes your way, as well as research new opportunities to build your brand at the local level.

Trigger 7

What We Do

Digital Marketing

Law Firm Digital Marketing

Our Awards

2

Sites Won

9

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11

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15

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Our Digital Marketing Services for Law Firms

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