Local SEO for Law Firms

Local SEO

Local SEO is one of the most profitable marketing tactics, and it’s one that we often see overlooked by attorneys. For Postali clients, local search optimization is a crucial component of our law firm SEO strategy.

When Google believes that a search query is local in nature (meaning the user wants to see local businesses in search results), it will display three map listings above traditional organic results. This is commonly referred to as the “local pack” or “map pack.” For search queries related to attorneys, Google almost always displays a local pack. When a map pack is present in search results, it’s what most searchers will use it to find the business they’re looking for, rather than scrolling down to the organic results. Those 3 listings command searchers’ attention. That’s why they take up an increasingly large portion of a search engine results page. Chances are, most law firms in your area are vying for a spot in the map pack. This means your law firm needs to be one of the top 3 in your market for the keywords that matter.

There are some deeply entrenched competitors for personal injury in Chicago, but to go from #180 on a list of 200+ competitors to the top 10 in a short time has been nothing less than remarkable!”

Jared Staver, Staver Accident Injury Lawyers, P.C.

Our Awards

2

Sites Won

9

Sites Won

11

Sites Won

15

Sites Won

Review & Reputation Management

There are only 3 spots in a local map pack. Google’s local search algorithm is designed to look for the businesses it believes searchers should trust the most.

You’re probably aware that client reviews on Google, Yelp and Facebook are extremely beneficial to your business. When it comes to local SEO for attorneys, we cannot stress the importance of this enough.

However, many businesses attempt to manipulate rankings by violating Google’s guidelines on review solicitation. This can result in your business disappearing completely from the map pack. We’ll work with you on creating efficient business processes for your law firm. We focus on helping you receive consistent, high-quality reviews that comply with Google’s rules on review solicitation.

Data Distribution

Have you ever found incorrect business information for your law firm and wondered where it came from? This is a common problem with law firms, and it often has to do with local data aggregators, which are companies that collect business information and distribute it throughout the web to places like Super Pages, Yelp and MapQuest. They are often the source for how and where your business information is found on various local directories and maps.

When an attorney asks us why their firm is not ranking in local search results, it’s often because there are major data inconsistencies across the web, but their source is difficult to detect. Oftentimes, these issues are caused by two things:

You have not submitted your business data to the right aggregators
Your data has been submitted through a third-party service and you have cancelled it, reverting your information back to its original form

At Postali, we submit your business data, in its correct format, to the major data aggregators and resolve any inconsistencies or errors.

Local Website Optimizations

Local SEO is a driving force behind the legal website content strategy plan we create for our attorneys. In order to convince Google that you are the best local business, you must first provide useful and relevant content specific to your geographic market.

If you can switch out the city name in your website content and it still makes sense, Google will not deem it locally relevant. Part of our website content strategy includes optimizations that will improve your local ranking. This includes office location pages, proper address tagging and creating content about legal processes that are unique to your location.

These strategies will help increase your authority as a locally relevant, trustworthy business – both key components to achieving top local rankings.

What We Do

Local SEO

Jared Staver, Staver Accident Injury Lawyers, P.C.

Our Awards

2

Sites Won

9

Sites Won

11

Sites Won

15

Sites Won

Our Local SEO Process for Law Firms

Here’s what you can expect from Postali:

Have we convinced you yet?

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