Business Strategy & Development

Posted On: By Postali

Whether you just opened the doors to your firm or you’re a seasoned business owner, you need an effective marketing plan that keeps the phones ringing. But how do you determine what you spend and where you spend it? We’ve been helping firms for 12+ years design their marketing roadmaps, and we’re sharing a few key tips with you to get started.

Talk to Your Postali Team

Have you Googled it? It’s not always a bad place to start, but much of the information you’ll come across is too general to apply to your specific practice area and market. Maybe you already have a hunch on what you feel makes sense to spend. That can be like throwing a dart blindfolded, wasting both time and money.

Contact your Postali team to talk budget strategy. This isn’t a one-and-done conversation, we’ll get to know you and your firm and guide you in adjusting your digital marketing strategy as your business grows and your goals change.

There’s No One-Size-Fits-All Approach

At Postali, we don’t create cookie-cutter budget strategies for each firm that hires us. Your budget may look different than others depending on your firm’s:

  • Size
  • Revenue
  • Overhead costs
  • ROI for marketing efforts

Just like a tailor needs specific measurements to make a killer suit, we need to know the ins and outs of your firm to create an accurate budget.

What’s Your Expected ROI?

It’s important to be realistic with yourself on this question to get the most bang for your buck. ROI depends on a variety of factors, including your firm’s:

  • Competition – How much do you have to work to be visible in your market?
  • Lifetime value of clients – Who’s your ideal client?
  • Practice areas – What is the average value of your cases?

The Numbers Don’t Lie

Having rich client data can help to aim your budget where it counts. Don’t have this data? Don’t worry. This takes time, and your budget can be fine-tuned along the way to continue to target your desired audience.

Let’s Find The Right Budget for You

Don’t underestimate the value of a strong marketing plan. We’ve been helping clients for years come up with a customizable budget strategy that gets results. Feel free to Contact us today. Whether you’re just starting to explore this process or actively executing marketing campaigns, we’ll give you our best recommendations and create a plan that works for you.


Not sure where to begin?

Get started with a marketing audit.