By epaparone

Katie Bradley, Strategic Marketing Manager at Postali, was quoted in an article published in UpCity titled, “How to Use Market Research to Improve Your Business”

The article provides insights from marketing experts on the relevance of market research to company growth. Katie noted, “You have to have an understanding of how much share your competition has, what their brand presence and awareness looks like, how users connect and engage with their product or service, and how the company is interacting with their community. This will allow you to set realistic goals and expectations for your business, establishing benchmarks based on competitor performance.” She followed her statement with practical ways to analyze the market and identify gaps in your brand’s strategy.