Samuel Ballinger, Creative Director at Postali, was quoted as an expert on content marketing in the article titled, “Expert OP: Creating Positive Content Experiences” on Paperflite.
He shared that the best content is written in a “language that resonates with your users” and noted that the most effective way to figure that out is by using A/B testing.
x
Not sure where to begin?
Get started with a marketing audit.