Digital Marketing

Posted On: July 30 2024 By Postali

Why hire a law firm marketing agency?

Partnering with a legal marketing agency gives your law firm access to experts who know the ins and outs of applying marketing best practices to your practice area and geographic location.

A legal marketing agency understands how tough it is to stand out when advertising your firm. They have the experience to successfully compete for organic and paid traffic while following professional conduct guidelines. Additionally, a law firm marketing agency monitors and optimizes your marketing strategies over time, setting your firm up for success.

Take the load off yourself and your team

Working with a legal marketing agency frees up valuable time and resources for you and your team. No more second-guessing your marketing strategies or tactics; instead, let an agency handle it. If you already have an internal marketing team, your law firm marketing agency will provide expert support or supplement their efforts.

If you don’t have an internal marketing team or aren’t interested in DIY-ing your website, a law firm marketing agency provides professional guidance without the need for in-house marketing work.

What do legal marketing agencies do?

Legal marketing agencies specialize in providing marketing services tailored specifically for law firms. Most agencies provide a range of the services

Website design and development

Agencies create professional, user-friendly websites that reflect the unique identity and services of the law firm. By optimizing website design for both aesthetics and functionality, they ensure an engaging online presence that attracts and retains potential clients.

Branding strategies

By collaborating closely with firms, agencies ensure that every aspect of the brand, from logo design to messaging consistency, reflects the values and strengths of the company. They work to create a cohesive brand image that resonates with the target audience.

Search engine optimization (SEO)

Agencies employ strategic techniques to enhance the visibility of law firm websites in search engine results pages, driving organic traffic and increasing online presence. By optimizing website content, meta tags, and blog backlinks, they improve search engine rankings.

Paid advertising

Legal marketing agencies also excel in paid advertising strategies, including pay-per-click (PPC) ads, local service ads (LSAs), and social media ads. These agencies leverage targeted advertising campaigns to reach potential clients at critical moments in their decision-making process.

Non-digital

Many legal marketing agencies offer supplementary services, such as video and photo production for compelling visual content. Many agencies also leverage traditional advertising avenues such as direct mail, billboards, and TV commercials to target specific demographics and geographic regions effectively.

What to do before you vet agencies

Before you begin vetting marketing agencies, we recommend doing the following:

1. Determine Your Goals

Start by deciding your business goals and consider how marketing can support them. Your goals might include increasing the number of monthly cases signed or establishing the firm as the leading practice in your city. Developing new goals (or refining ones you already have) will help you find the right marketing partner, and they’ll guide your marketing and overall business strategy moving forward.

2. Set Your Budget

Next, establish your marketing budget. This might seem like a daunting task – especially if you’ve never allocated a portion of your budget to marketing before. If you’re struggling with where to start, look to industry standards. The U.S. Small Business Administration recommends spending 7%-8% of gross revenue on marketing, but this number can be higher for law firms depending on your practice area, firm size, and the city you’re in. When in doubt, an open dialogue with the agency you’re considering about your budget and expectations can help them tailor their recommendations and strategies accordingly.

3. Identify the Services You Need

Last but not least, begin outlining what services you need. If you’re just starting your firm, you probably need a logo and a website. If you’re a more established firm, consider whether a new website could enhance your online presence or if your current site needs updates for better functionality and user experience. Your location and practice area will also impact the types of marketing tactics you need.

Ready to reach out to a marketing agency? Contact Postali today.

At Postali, we provide guidance to help you develop a unique plan strategy that aligns with your firm’s goals and budget. Learn more about our comprehensive digital marketing services for law firms, including website design and development, SEO, and paid advertising.

Get in touch.